Generational Law Group is a trusted Pasadena law firm providing strategic legal support to clients throughout California. We help business owners, athletes, and creatives protect their interests and grow with confidence. Whether you need guidance on business formation, contract review, NIL representation, or entertainment and personal injury law, our experienced attorneys deliver personalized solutions tailored to your goals—locally in Pasadena or anywhere in California.
At Generational Law Group, we specialize in serving the distinct legal needs of content creators, athletes, creative businesses, and those who have been injured in accidents. Our mission is to offer more than just legal services — we deliver confidence, clarity, and strategy every step of the way.
With a foundation built on extensive industry experience, we combine deep cross-sector insight with forward-thinking legal strategy to protect what matters most: your brand, your business, and your future.
Whether you’re forming a business, negotiating NIL deals, reviewing complex contracts, or seeking justice after an injury, our firm is structured to support your goals with:
Robust asset protection
Tailored legal counsel
Proactive risk management
We pride ourselves on offering a client-first experience — one rooted in transparency, education, and strategic advocacy. Our goal is to empower you through the legal process, giving you the confidence to make informed decisions and the security of knowing your interests are always protected.
Choose the service that best matches your specific needs, allowing us to gain a clear understanding of what you are seeking.
Share your contact details and a short summary of your legal concern with us.
After scheduling your consultation, an attorney from our team will contact you to discuss your case in more detail and offer proposed steps for you to consider.
Time to roll up our sleeves and execute the plan. We make sure you are up to speed every step of the way.
EXCELLENT Based on 9 reviews Coach Ap 1nabillion2024-03-12 I recently had an outstanding experience with this GLG, and I have Jay to thank for helping me avoid getting into a bad contract. His expertise and knowledge of contracts was incredibly valuable in breaking down every aspect of the contract, making it easier for me to understand. Jay was able to identify several clauses that were not in my best interest, and he provided me with sound advice on how to renegotiate the terms for a better deal. He was patient, attentive, and always available to answer my questions and concerns. Thanks to his guidance, I was able to renegotiate the contract on much more favorable terms, which was a huge relief. The communication was excellent throughout the entire process, and I never felt like I was in the dark. Overall, I highly recommend this GLG, especially Jay, for anyone in need of legal services. They are professional, experienced, and dedicated to getting the best possible outcome for their clients. Thank you so much for your help! Bryant Jerome2023-11-21 I run a talent management company and was in need of various contracts. At first I tried doing them myself because I thought lawyers are too expensive and they are just looking to do anything to get paid. I’ll be the first to admit I was wrong. I called GLG to get an audit just to make sure I wasn’t leaving anything important out, and man I am so glad I did. After Jay completed the audit I was a bit embarrassed by all the stuff I missed. His legal explanation of why certain provisions needed to be included and the importance of how those clauses should be phrased was eye opening. Needless to say I didn’t want to go back and redo all that he suggested myself, so I retained GLG and haven’t regretted it one bit. I lean on GLG so much for my business we’re basically family now. Diana C2023-11-09 Excellent service. Very professional and knowledgeable staff. They rapidly prepare and review all legal documents and contracts, and very informative and attentive to detail. I will continue to be a client and come to them for all business legal matters Akeem Wright2023-11-09 As a fledgling sports agent stepping into the competitive arena of athlete management, my initial encounter with Generational Law Group, and particularly with J.Smith, has been nothing short of career-defining. From the moment I walked into their offices, I was met with a blend of professionalism and genuine interest in my vision. J.Smith took the time to understand the nuances of my aspirations in sports management. His approach was not just about legalities; it was about forging a path for long-term success. The legal advice provided was impeccably tailored to the unique needs of the sports industry. J.Smith’s deep knowledge of contract law, endorsement deals, and intellectual property rights meant that he was not just an attorney but an invaluable advisor for my journey. His strategic insights have allowed me to navigate the complexities of athlete contracts with confidence and secure deals that were both fair and favorable. Moreover, his guidance on establishing my agency’s foundation with solid contracts and clear, enforceable agreements has been pivotal. This proactive planning has undoubtedly set me apart from my peers and has given my clients – rising athletes – the assurance that their careers are in capable hands. The team’s responsiveness to queries and the ability to explain complex legal terms in understandable language was highly appreciated. J.Smith’s mentorship has been transformative; he didn’t just offer legal advice, he imparted wisdom that has recalibrated my professional trajectory in the sports world. I cannot recommend Generational Law Group enough to any emerging sports agent seeking legal counsel. Their impact on my career has been profound, and I am certain that any professional fortunate enough to work with them will experience the same exceptional service and career enhancement. Toni Williams2023-11-04 I started my business a while back and I was overwhelmed at first. I was looking into hiring some people to take off some of the stress I was feeling filling orders and running certain parts of the business. I did a google search for a lawyer to talk to about everything and what type of contracts I’d need, and that’s when I found GLG and spoke with Jay. He was so helpful with the advice he gave me on structuring my business, and by taking his advice and retaining the firm, I was able to save a good amount of money. Now, GLG is my first call when I need some legal help. Currie Holdings Co.2023-11-03 Jay Smith is by far the best lawyer out there! I feel he cares for his clients by going above and beyond to make us happy. I've had several instances where I reached out for legal counsel, and I can’t stress the importances that your legal advisor is knowledgeable in their field and someone that you trust. Needless to say, Jay is both. I'm so glad that I chose him to be my business lawyer! D Price2023-03-26 I had a fantastic experience with GLG, thanks to Jay's excellent representation. He helped me negotiate a great licensing deal for my music, and his industry knowledge was invaluable. The communication was exceptional, and I always felt like I was in good hands. I highly recommend GLG for anyone looking for professional and tailored legal services. Thank you so much! Terrance Fluker2023-03-26 I have a small production company with a track record of selling many projects, but I knew I needed to protect my assets and wasn't 100% sure how to go about it. That's where GLG and Jay, in particular, came in to help. He provided dope insight and expertise on how to maximize my business and protect my assets, including helping me structure the business in a way that allowed me to leave ownership rights to my family. The communication was excellent throughout the process, and I felt like I was in good hands. I highly recommend GLG for their professional, creative, and dedicated legal services. AMI Management2023-03-12 I’ve had a great experience with Generational Law Group. Jay helped me negotiate a great deal for my business. It’s funny because when he told me how much we should ask for, I thought there was no way the other side would agree to those terms. I was pleasantly surprised when the deal closed because I got more than I thought was possible. Unlike other law firms I approached previously, Generational Law Group really understood my situation and what I wanted for the transaction. I was so impressed with their service that I hired them as general counsel to represent my company, and they have continued to provide exceptional legal support that has contributed to the growth of my business. I highly recommend Generational Law Group to anyone looking for a firm that is going to try and get you everything you want out business deal.
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